Website Planning Resources
Each chapter in the book closes with a series of actions for you to explore. Whether your company is planning an entirely new website, or perhaps you're about to manage your first major website project, the PDF worksheets below will support you through the website planning process.
You can work through these activities on your own, or speak to us at A Digital for a series of interactive and facilitated workshops lead by an experienced team.
Website Planning Worksheets
Make a note of key metrics from your website analytics, along with performance stats from Google's Lighthouse tool as mentioned in Chapter 3 of the book.
Map out some of your internal processes that your website could support, taking into account any spin off benefits the might result from them. Covered in Chapter 4 of the book.
List the apps and platforms in your tech stack so you can identify opportunities to link your website by sharing data or automating internal processes. Technology is the 4th step in the Go the Distance™ process and features in Chapter 6 of the book.
Explore the pains and gains faced by your audiences and plan a customer journey the inspires visitors to respond to relevant calls to action. Audience and actions are discussed in the 7th chapter in the book.
Identify the content you'll need for your website, how you might structure it and what that means for your digital campaigns. These are the actions recommended from Chapter 9 from the book.