Why the Book
Writing Holistic Website Planning was inspired by a growing need to improve the way website projects were planned and delivered in conjunction with clients. I'd heard stories (and in some cases seen for myself) how huge effort, time and expense would be poured into a new website, yet it failed to hit its mark, resulting in at best disappointment, and at worst, a complete rebuild after only a short period of time.
This book highlights the key elements that companies need to consider for their website if the result is to be a success, helping to support the long term and sustainable growth of their business.
Why Holistic Website Planning?
In some ways, it’s easier than ever to build a website using
‘readymade’ platforms. You can create a website in an afternoon that
enables you to spread your message, build an audience and create
revenue. At the same time, though, websites (and the behaviour of their
audiences) are more complex than ever before.
Only by carefully planning your website will it result in a digital asset that scales successfully as your company grows. Holistic Website Planning means taking the time to consider people, process and your business environment so you can maybe even make your next redesign project your last.
“Very much enjoyed this book, from the tactile cover, Andrew talks sense, written in an easy to understand, yet very knowledgable format - spot on!”
Verified Amazon Customer
Meet the Author
Andrew explains why he wrote the book, Holistic Website Planning.